Website Review

What is a Website Review?

A Website Review measures how the website works for visitors and search engines. A crawler records addresses, responses, indexing signals, canonical tags, titles and links; crawl data alone does not establish actual Google index status. Lighthouse and axe-core test representative templates on mobile and desktop. One of our reports, from 29 August 2026 (names removed), records 2,446 addresses and ten runs over five templates (a site of over 500 pages, agreed separately).

Then we check by hand what no tool can judge. The result is a report of findings ordered by impact, and a Fix List you can hand to any contractor.

Technical SEO is one of the five areas. Web accessibility and forms are also included in our standard review scope. For accessibility on its own there is the Digital Accessibility Review: a written report on up to 10 pages against WCAG 2.2 and the European Accessibility Act, plus your email and documents. This review measures accessibility across the whole site, up to 500 pages.

A tool score alone does not provide the reasoned, prioritised Fix List delivered by this review.

Who is this for?

• Traffic has dropped and nobody knows why.
• A campaign is coming and you want the site to hold up.
• You are planning a new website and want to know what to keep from the old one.
• You sell in the European Union and the Accessibility Act now applies to you.
• The site was built by a contractor who no longer answers.

What do we measure?

We measure five areas: site speed, search signals, web accessibility, forms and broken journeys, across the whole website up to five hundred pages, on desktop and on mobile. Larger sites are scoped separately.

• Page experience. Core Web Vitals cover loading, interactivity and layout stability: good thresholds are LCP up to 2.5 seconds, INP up to 200 milliseconds and CLS up to 0.1, assessed at the 75th percentile, separately for mobile and desktop. Field data and laboratory tests are distinct; Lighthouse laboratory runs do not measure field INP. We also examine page and image weight.
• Search signals, that is technical SEO. Which pages are indexed and which are not, the sitemap, canonical addresses, titles and descriptions, duplicate and thin pages, language versions, and whether robots.txt (the rules file for crawlers) lets AI crawlers in.
• Web accessibility. An automated WCAG 2.2 level AA check on every page, text contrast, and keyboard and screen reader use on the key pages by hand.
• Forms and buttons. Whether every form sends, where the email goes and how long it waits before someone sees it. Whether the call to action is visible on a phone without scrolling.
• Broken journeys. Links to missing pages, redirect chains, pages that spill off the screen on a phone, and the journey from the first page to the enquiry, walked to the end.

How does it run?

1. 01
   Crawl.The first two days: the crawler goes through the whole site and records every page, link and number. Nothing changes.
2. 02
   Measure.Speed and accessibility with Lighthouse and axe-core, index and forms, page by page. Every number carries the page address and the time it was measured.
3. 03
   Check by hand.The key pages with a keyboard and a screen reader, the forms with a real submission, the journey to the enquiry end to end.
4. 04
   Report.Findings are ordered by impact and each one gets a reason, a page and a fix. We walk through the report on a call.

What do you get?

A Findings Report and a Fix List.

The report explains every finding with one screenshot, one number and one reason, so you understand it without us. The Fix List is ordered by impact, not by ease: first what loses you the most visitors, even when it is the hardest. Every row carries a page, what to do and how long it takes, so you can hand it to a contractor and check their invoice.

A row from one of our reports, a review of 29 August 2026 (names removed). Finding: 490 Bulgarian pages identify English pages as canonical, sending a signal about the preferred URL rather than a binding instruction to hide them. Fix: each Bulgarian page points to itself. Time: 3 working days, together with rows 2 to 4.

A sample report with names removed is available on request.

How long does it take?

The report reaches you within ten working days of the request. The walkthrough call is scheduled in the same week.

What happens next?

The list is yours. If you want, we work through it ourselves, one item at a time, with a check after each. If the website is due for replacement, the report becomes the brief for the new one and says what to keep from the old one.

Articles

• What is a broken-link check, and why does it matter?A broken-link check records source links and failed destinations, distinguishing missing pages, server errors and redirect chains. Each finding needs an appropriate action.
• How do you check your website's Core Web Vitals?Two free Google tools check Core Web Vitals: the Search Console report, built on real visitors, and PageSpeed Insights for a single page.
• Why is your website not ranking on Google despite doing SEO?Check crawling, indexing and technical requirements alongside content and ranking changes. No single SEO change guarantees a Google position.
• How do you find out which pages of your website are not indexed by Google?The Page indexing report in Search Console shows which addresses are not indexed and why. For a single page, use URL Inspection instead.
• Is it worth reviewing your website before an ad campaign?Check landing-page relevance, mobile experience and the enquiry path before buying clicks. Quality Score is diagnostic, not a direct auction input or a promise of lower cost per click.
• What does a technical SEO check include?A technical SEO check looks at whether Google finds and crawls the site, whether the right page reaches the index, the sitemap, structured data and speed.
• Why is your website traffic suddenly dropping?Investigate traffic patterns, technical faults, ranking changes, security, spam, seasonality and site moves. Search Console helps investigate; it does not automatically establish a single cause.
• Why is your website slow?Separate loading, interaction and layout stability. Core Web Vitals and supporting tests help identify what needs investigation; a laboratory score alone is not field performance.

Questions