AI Search Visibility

What is AI search visibility?

AI search visibility measures how often recorded answers name your business for questions about what you sell. GEO (generative engine optimisation), also marketed as AI SEO or AEO, aims to improve accessible, useful website content. The labels can mean different work; agree the deliverables and what will be measured.

We cannot guarantee a place in an AI answer. We can record the answers, investigate possible gaps and identify website changes within your control. That does not reveal every platform’s selection decision.

Who is it for?

• Customers tell you they found you through ChatGPT, or the opposite: that they only find your competitor there.
• Your website does well in Google, but you do not know what AI search tools say about you.
• You have service pages, but none of them answers the question in a way that gets cited.
• You are preparing a new website or new pages and want them readable by AI as well.

What do we measure?

• The questions: 50 questions in total that your buyers actually ask; if you also sell in Bulgaria, the fifty are split between English and Bulgarian.
• The platforms: ChatGPT, Perplexity, Gemini, Microsoft Copilot and AI Overviews in Google. Every answer is kept with its date.
• Who gets cited: you, a competitor, or a third-party page, and from which page.
• The website: bot access and protection settings, structured data that describes the actual page, readable HTML and matching Markdown where provided, and clear answers with sources. Access, training controls and selection for an answer are different questions.

How does it work?

1. 01
   The questions.We draw them up with you, from the words your customers use when they ask.
2. 02
   Measuring.We run every question on the five platforms and record who is named and which page is cited.
3. 03
   Causes.Where you do not appear, we investigate possible gaps: a missing page, an unclear answer or an access problem. These checks do not establish every cause of the platform’s choice.
4. 04
   Report.You get it in writing and we walk you through it on a call.

What do you get?

An AI Visibility Report. In it: a table of the fifty questions across the five platforms and who is named in each answer; the share of answers that name you; an ordered list of fixes to the website and the content, starting with those that affect the most questions.

The same fifty questions can be run again after the fixes, so there is a number before and after.

Our Bulgarian and English service pages have matching Markdown copies at the same path ending in .md. A readable alternate copy does not establish that a platform will fetch or cite it.

How long does it take?

The report reaches you within ten working days of agreeing the questions.

When AI starts naming you after the fixes is up to the platforms, so we do not promise a date for it. A second run of the same questions shows whether it has happened.

What happens after the report?

Your developer can implement the list, or we can agree implementation separately. A Website Review can assess and prioritise the website work; Website Design and Build can deliver a new site where needed. The report also names cited third-party pages, such as forums or directories; that work is outside your website. Monthly repeats of the question panel need a separately defined Monitoring and Care scope.

Articles

• Why does a small business need AI search visibility?Find out what answers say about your offer before assuming customers see the same results you do. Record questions, platforms and dates; a market survey is not a measurement of your own visibility.
• What tools track visibility in AI answers?Compare the questions, platforms, languages, dates and evidence each tool records. A dashboard, a citation count and referred visits measure different things. Check the actual plan and quote.
• What content do AI chatbots cite?A source’s topic, passage and citation context matter. A dataset’s leading domain is not a universal rule for every platform, question or market; inspect the actual cited pages.
• How much does AI search optimisation (GEO) cost?Compare diagnosis, a prioritised plan and implementation as separate scopes. One provider’s published package is not a European market average or an ErgoStrat quote.
• GEO vs AEO: what is the difference?GEO and AEO are used differently by different providers. Ask which channels, pages, evidence and deliverables the proposal covers instead of inferring scope from the label.
• How do you get cited by ChatGPT?Write a clear answer, support its claims and make the page accessible. These are editorial and technical practices, not a disclosed ChatGPT selection formula or a promise of citation.
• How do you appear in Google's AI Overviews?Google’s guidance for AI search features retains ordinary Search eligibility and requires no additional AI-specific technical file or schema. Eligibility does not guarantee inclusion.
• Do you need an llms.txt file?llms.txt is an optional proposal linking useful content. It does not replace robots.txt, a sitemap or readable pages, and its presence does not prove that every platform reads it.
• What is GEO (generative engine optimisation)?GEO concerns work intended to help content be found and used in generated answers. Research results depend on the experiment; they do not set an expected gain for your website.
• Will AI answers replace SEO?Separate forecasts from measured search use, and mentions from visits or enquiries. Track useful outcomes in both ordinary search and AI answers rather than assume one has already replaced the other.

Questions