What tools track visibility in AI answers?

Tools such as Semrush, Profound, Peec AI, SE Ranking and Otterly track visibility in AI answers; we checked these five. One offers a free check with no signup, and the other four offer a free trial. Only Peec AI shows a price in euros on its own pricing page, with tiers starting at 70 euros a month on annual billing (85 on monthly) and rising by tier. Every platform beyond the three included is a paid add-on. The rest either publish no price at all, or publish one in a different currency, unrelated to ErgoStrat.

Published 24.09.2026. Checked 27.09.2026.

What can you check for free?

All five can be tried without paying: Semrush offers a free check up to three times a day, and the other four offer a free trial. The two with the clearest free option are described here: Semrush's check and Profound's seven-day trial.

Semrush offers a free tool for AI search visibility that checks a brand's presence across four platforms: ChatGPT, Gemini, Google's AI Overviews and AI Mode. According to the page's own FAQ section, the check is completely free up to three times a day, with no signup and no account. The tool gives a score from zero to a hundred, the most-cited pages, and a comparison with competitors. A paid upgrade with deeper analysis exists, but no specific price is published on this page.

Profound offers a trial plan: fifty tracked prompts a day, for seven days, across three AI platforms, entirely free. After the trial the tool moves to a plan with an individually negotiated price, agreed after a call, with no published tier on the page.

Which tool publishes a price in euros?

Peec AI is the only one of the five that shows a price in euros on its own pricing page, checked from Bulgaria on 27 September 2026. Individual brand plans start at 70 euros a month on annual billing (85 on monthly) for the lowest tier, 180 (205) for the middle tier and 360 (425) for the higher tier. Every self-serve plan tracks exactly three AI models, chosen from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Perplexity and Gemini. Adding a fourth or fifth model costs a separate monthly add-on at every tier.

Peec AI's text page for AI assistants gives the same tiers in dollars. Check the current tariff on the vendor's page before you decide.

Which tools do not publish a euro price?

The other four: Semrush and Profound are covered above, SE Ranking publishes no price at all for its ChatGPT tool, and Otterly publishes its tiers only in another currency.

SE Ranking offers a tool specialised in ChatGPT alone: it tracks brand mentions, which addresses get cited, and a comparison with competitors in ChatGPT's answers. The page states that the company plans to support Perplexity, Gemini and Claude as well. But the ChatGPT tool's own page publishes no price figure at all, only a free trial with no card required.

Otterly tracks seven AI platforms in total. Four are in every plan (ChatGPT, Google's AI Overviews, Perplexity and Microsoft Copilot). Three are paid add-ons (AI Mode, Gemini and Claude). It publishes several monthly tiers in writing, in a currency other than the euro, covering a different number of tracked prompts per month: from a low entry tier for a small number of prompts, through a middle tier with API access, up to a higher tier for mid-sized companies and agencies tracking more prompts. Annual billing lowers the monthly price against monthly billing at every tier. Choose the AI platforms your customers actually use before paying to track all of them.

What do these tools actually measure?

Every tool checked here does the same basic thing. It runs a set of questions across several AI platforms and records who is mentioned in the answer and with what address. The difference is in how many platforms are tracked, how often the check runs, and whether the result includes a reason you are missing, or just a number.

A number without a reason is only so useful. You know you are at 20 percent visibility, but you do not know which passage on your website to rewrite first. A tracking tool is a good step after an initial review that names the reasons, not a replacement for one.

Questions

Is a free tool enough?

For a first read, yes. For regular tracking of many questions and platforms with a history over time, free checks quickly run into a daily limit.

Do these tools explain why you are missing from the answer?

Rarely. Most only report whether you are mentioned. The reason, whether a missing page, an unclear answer, or a website the bot cannot read, needs a separate review of the content itself.

Does Google Search Console show AI Overviews visibility for free?

On 3 June 2026 Google added a separate Search Console report showing impressions from AI Overviews and AI Mode. The report is broken down by page, country, device and date, and is free for site owners. The report currently shows impressions only: no clicks, click-through rate, average position or queries. Since 31 August 2026 Google has rolled the report out to all websites worldwide; a site with too few AI impressions may still not see it. For a number that also explains why you are missing, not just an impression count, you still need a separate measurement with real questions.

Sources

The reason matters more than the bare number.

An AI Visibility Report gives both a number and a reason for every question where you are missing, before we recommend which tool should track the result every month.

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